R.J. Slee & Associates -- News Archives 1998

NEWS ARCHIVES >1998

December 1998

MEASURE CUSTOMER DEFECTION AND COMMIT TO CUSTOMER RETENTION

Loyalty is not simply a thing to be hoped for. Plan for it, work for it, and see how things grow.

November 1998

PUT SOME 'POP' INTO YOUR CUSTOMER SERVICE JARGON

Give your front-line people instant access to vital customer data.

September 1998

WHO ARE YOUR HEROES?

A little recognition on the inside will go a long way toward securing outside loyalty.

August 1998

SEGMENTATION IS THE KEY TO CUSTOMER SATISFACTION

Without really knowing their customers and splitting them up in some sensible way, dealers may be more vulnerable when the market is less robust than today.

March 1998

THE PART YOU DON'T HAVE IS THE ONLY ONE THAT MATTERS

If your customer is losing money with a down machine, you'd better think of something snappier than a back order.

January 1998

THE SERVICE DEPARTMENT: THE DEALER'S FINAL FRONTIER FOR DISTINCTION

Returning to some of the good old methods of bygone days may be the only way to keep our customers -- and our techinicans -- tomorrow.