NEWS ARCHIVES
>1999

December 1999
BEHIND THE COUNTER: JUST HOW WELL ARE WE SERVING OUR CUSTOMERS?
Your parts employees' "conversion rates" are a better indication of their customer service effectiveness than their raw sales numbers.
 
November 1999
A step-by-step walk through the product support sales call -- by phone.
 
October 1999
E-COMMERCE: EMBRACE THE INTERNET, DON'T FEAR IT
Look at it as another tool with which to serve your customers-- one of many tools your company should already have in place.
 
November 1999
ARE YOU EXPERIENCING A DECLINING PARTS BUSINESS?
Better built machinery is just one reason parts consumption is waning.
 
July 1999
PREVENTIVE, SCHEDULED-INTERVAL SERVICE IS THE KEY TO REDUCING OPERATING COSTS
Despite the technician shortage, dealers must get serious about maintenance so they can get in on one huge market opportunity.
 
June 1999
LOYALTY PROGRAMS--BETTER LATE THAN NEVER
A huge percentage of your parts and service business is probably generated by a miniscule percentage of customers, customers you can't afford to lose.
 
 
March 1999
  FEATURES AND BENEFITS SELLING MAY BE A LOST ART
  If that's the case, rediscover it, and help your parts employees 'know their stuff' through regular training.
   
 
January 1999
  VOICE RECOGNITION: SOFTWARE THAT HEARS AND OBEYS
  Your service department could be turning out much better reports with this futuristic tool.
 
   

 
   
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