HELLO, ANYBODY HOME?

Make sure you hear what customers are telling you.
By Ron Slee Industry Consultant

 

AED's fourth annual Executive Forum, held Sept. 12 and 13 in Chicago, focused on the future of independent distribution. To find out what customers think about this topic, AED assembled a panel of representatives from five large contracting firms and asked them what they want from equipment dealers.

They weren't shy.

One requires three basic things:

  • He wants at least 85% of the parts he orders when he orders them,
  • He wants at least 98% of his backorders supplied within 24 hours, and
  • He'll pay no more than 1% of parts value for freight in emergencies.

If you're not delivering service equal to or better than this, it's time to re-examine the dealership's inventory control rules and operations.

First, and most simply, dealerships must be able to supply all fast-moving parts all of the time. Most don't. Over the past several years, dealers have focused so much on increasing asset turnover that they have backorders on fast-moving parts every week.

Yes, that's right: every week. To operate at a reasonable turnover rate, most dealerships have reduced their inventory of fast-moving parts.

The problem is that most dealerships have invested too much in parts that don't meet the stocking criteria. Not only is this an extremely inefficient use of capital, it also uses up a lot of warehouse space. Dealerships that reduce non-producing inventory have plenty of money to invest in providing fast-moving parts all of the time.

To find out where your company stands, run a descending calls report on your inventory. Check out the inventory level and dollar amount invested in parts that haven't sold in the past year or sold only once. Exclude protective parts, but remember: protective parts should not be used as an excuse for a high level of non-productive inventory. They should represent no more than 10% of productive inventory.

When you've determined the percentage of parts that sold once or less over the past year and how much the dealership has invested in those parts, you'll understand what I'm saying. The standard on slow-moving parts should be no more than 10% of the total productive inventory.

Find out from your parts manager what rules govern the dealership's parts inventory. Get into the dirt and find out the facts. Change the rules if they don't make sense.

With equipment margins under more and more pressure, dealerships must increase the portion of sales represented by the parts and service departments. Customers are telling you what they require to continue doing business with dealerships--or to return to doing business with dealerships.

Contractors choose parts suppliers based on how consistently those companies provide parts on time. Shouldn't that be one of your strengths, not one of your weaknesses?

Let's get with the program and act instead of just talking and studying.

Wanted: Ideal Equipment Partner

At AED's September forum on the future of independent distribution, five contractors listed what they're looking from from equipment and service providers.

  • Guaranteed uptime is more important than guaranteed costs: Any Agoos of Hubbard Construction, which owns 3,500 pieces of equipment spread out over the southeastern United States.

  • Dealers charge so much for parts that he takes routine service work elsewhere: Bob Andrade of the Walsh Group, which operates 1,200 pieces of equipment in 30 states.

  • Customer support agreements, total maintenance and repair agreements, etc., are too generic to be cost-effective: Greg Kittle of Ryan Construction, an excavation company with 600 pieces of heavy equipment working east of the Mississippi River.

  • Why does it take so long--45-90 days--to get an invoice from a dealer? Pays within 45 days of receiving an agree-upon invoice: Bill Minor of Waste Management, with 7,000 pieces of heavy equipment in North America.

  • Don't make me call the dealership to find out the status of my repair or parts order: call me instead: Dale Warner of C.J. Langenfelder, 2,700 pieces of equipment.


 
   
  © 2010 R.J. Slee & Associates
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